Student Spotlight Barton & Childer’s Organic Game Meats
The project brief was to design luxury packaging for the fictitious Barton & Childer’s organic game meats.
“Two venison steaks and twopheasant breast fillets vacuum packed on gold card that needed aunique die cut box. Firstly, I had to create an identity for the brandsomething that would reflect the rich heritage, history and aristocraticlineage of this family business. I wanted the packaging to mix modern,organic luxury with a sense of heritage, which i achieved primarilythrough the use of a crest as logo for the brand. As with any meatpackaging, the consumer likes to see the product, so the die cut hadto incorporate a window. Another stipulation within the brief was theexecution of a presentation package that would accommodate bothmeat boxes but needed to showcase the window on both boxes. Itwas in response to this stipulation that I came up with this unique diecut box where one box compliments the shape of the other.Unlike most meat packaging, in Ireland at least, the product stands upright on the shelf, allowing for greater visibility and maximising shelf space.The jute handle reinforces the organic feel on an aesthetic level.”
“Overall the predominantly modern aesthetic was in response to mytarget market which is predominantly an urban ‘foodie’ market; peoplewho are interested in food and cookery and who are conscious ofwhere their food is coming from. My design also incorporates a’Home chef recipe card’, printed on magnetic paper, which is heldneatly in a pocket on the back of the box beneath the opening tab perforation. This card, designed to be placed on a fridge door, serves as a constant reminder of Barton & Childer’s quality produceand luxury brand.”
Designed by Edel Quinn